CECI 
MORALES-ENRIQUEZ
Hi, I’m Ceci (seh-SEE) — short for Cecilia.

I’m a multidisciplinary designer and art director based in Detroit, MI, originally from Mexico. My work is driven by storytelling, experimentation, and bold visual thinking, shaped by a lifelong love of creating.

I’m currently earning a BFA in Communication Design & Strategy with a minor in Photography at the College for Creative Studies. I’m most passionate about advertising, photography, motion, and branding. I hope to create impactful ad campaigns that resonate and stick with every person who comes into contact with them. My process is focused on experimentation and storytelling, always continuing to ideate and play. 

When I am not designing, you will find me searching through every aisle at the thrift store for my next statement piece, collecting trinkets, or waiting for the next karaoke night out with my friends.
 

Contact Me:

Email: cmorales@ccsdetroit.edu
Instagram: purp1e_crayon

05 THE CONDON REPORT RE-DESIGN
Publication


Fall 2024Re-desiging “The Condon Report” by D. Edward U. Condon meant more than just putting type on a page. Since this book was all about aliens and extraterrestrials, I wanted to take inspiration from control panels that spaceships have. The folios, page numbers, and photo credits were meant to feel like a transmission that would be sent through the control panel, so I decided to use a light font and lots of dotted lines. Additionally, I pictured this book to have a bit of a nostalgic feel to it. I thought a lot about different typefaces that I could use and I decided on the serif font, Rothwood, for my headings and folios and Astorian Sans for my copy. The Rothwood font isn't too classical and is more geometric which made me think of corporate retro, like it could be used in old files. Astorian Sans is a sans-serif typeface that is more rounded compared to Rothwood, and it is very similar to the classic Arial font. However, this one is much lighter and delicate. It felt more flowy and light, like how UFOs move. After deciding on type, I thought about my grid system and how I wanted the text to move around. I decided on a 6 grid system and throughout each section I played with one column, two column, three column, and four column. I wanted each different section to have a different column system, so that it was dynamic throughout the book. At first this 100 page book felt very daunting to me, however, once I started to realize everything was a system and I needed to make rules to follow, everything became much easier. This project allowed me to be more playful with book design and taught me the importance of intention and organization.




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