CECI 
MORALES-ENRIQUEZ
Hi, I’m Ceci (seh-SEE) — short for Cecilia.

I’m a multidisciplinary designer and art director based in Detroit, MI, originally from Mexico. My work is driven by storytelling, experimentation, and bold visual thinking, shaped by a lifelong love of creating.

I’m currently earning a BFA in Communication Design & Strategy with a minor in Photography at the College for Creative Studies. I’m most passionate about advertising, photography, motion, and branding. I hope to create impactful ad campaigns that resonate and stick with every person who comes into contact with them. My process is focused on experimentation and storytelling, always continuing to ideate and play. 

When I am not designing, you will find me searching through every aisle at the thrift store for my next statement piece, collecting trinkets, or waiting for the next karaoke night out with my friends.
 

Contact Me:

Email: cmorales@ccsdetroit.edu
Instagram: purp1e_crayon

01 SEMIOTICS OF A SWISS ARMY KNIFE
KNI
Poster


FALL 2024“10 problems, 01 fix.” Growing up I was always fascinated by my dad’s Swiss Army Knife that he would carry around everywhere he went. When tasked to create this type and image semiotics project that focused on connotative and denotative meanings, there was no better object to honor other than the Swiss Army Knife. This small but mighty tool kit not only has everything that a person could need, but also holds so much historical value, making it perfect for this project. This was an accumulation of weeks of research, photoshoots after more photoshoots, and continuos ideations. Through this process I realized the importance of extensive research. The process  started by laying out a large piece of roll out paper and writing down everything that could be found about its function, its form, stereotypes, the industry, and its history. Understanding the denotative meanings helped me idealize the photos I wanted to take, and understanding the connotative meanings helped me experiment with clever copywriting phrases that I could use for my compositions. In the experimentation part of the brief I began to play with a macro lens, which allowed me to get up close to the texture of the blades and tools. I became obsessed with the different textures and patterns the Army Knife created and began composing typographic compositions on top of the image that reflected that texture and energy. A challenge  in this process was learning how to integrate type and image seamlessly. Sometimes the type would feel disconnected, or it would feel bulky or like it had no structure and hierarchy. Because of this, it was important to iterate over and over and find new ways to crop images so there was more space for type or find hidden guidelines within the photo that I could place my typographic clusters within. Now I can say this is one of my favorite and best projects I have worked on. I learned so much more about composition, hierarchy, how type can integrate with a photo, taking photos, editing photos, and having copywriting that draws the viewer in.




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